The brand unmasked
When your face is never shown, your logo has to speak for you.
I concepted and designed the Masquerade logo from the ground up. Eight masked producers, no existing brand, no visual identity. Just a sound and a stage name. The logo became the foundation everything else was built on.
Masquerade moves through EDM like they're operating outside the rules.
Sinister, unified, unapologetically niche. The slash cutting through the wordmark is a symbol of producers who go rogue and do it on their own terms.
Once the logo launched, the artists built everything around it. Color, typography, merch direction, full aesthetic. All of it stemmed from that one mark.
Client: Masquerade
Year: 2024 – Present
Freelance
Role: Concepted and designed the logo and visual foundation that the entire brand now lives on.
The Long Game
This wasn't a pitch. It was a trust call. Word travels in masked circles, and this one came through someone I've known since before he had a stage name. I took him to his first festival. Years later, when the group needed a logo, the call came to me. I'd tell you more, but the masks come off for nobody. Not even you.
Initially, the group wanted a logo mashing up every member’s mask. But with a team that big, an all-inclusive mark has a short shelf life. I gave them the Frankenstein they asked for, but also pitched a future-proof alternative. One week later, two members were dropped. The logo they wanted would have collapsed; mine was the only one that still made sense. Sometimes the client thinks they know what they want. The real job? Knowing better—before they do.
The results? The logo has hit massive EDM stages like Forbidden Kingdom and EDC, anchoring merch for every performance. The brand has scaled to nearly 10k followers—and one fan even tattooed the mark on themselves. Proof below.
