FEAST YOUR EYES

Cannabis Control Authority

ADVERTISING, & BRANDING: A Gen Z-focused campaign that discouraged driving high through group-chat humor, not another safety lecture: care disguised as a joke.

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The Virginia Lottery: Play

TV, ADVERTISING, & BRANDING: I didn't just make an ad. I concepted the TV campaign that launched an entire brand refresh. Play wasn't a tagline. It was the whole idea.

Masquerade: Reimagining Riddim

BRAND IDENTITY: Eight masked producers. Zero existing brand. Started with a logo and watched it become an entire identity.

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Brava AI

VIDEO, ADVERTISING, & BRANDING: a hybrid intelligence service helping state lotteries make faster, sharper decisions. The creative lives in the moment just before clarity hits.

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Compassion Animal Project

BRAND IDENTITY: A nonprofit keeping pets and families together needed a brand that felt as warm as its mission. Logo, social, full website.

Virginia Breast Cancer Foundation

TV & BRAND IDENTITY: Real breast cancer survivors. Superhero treatment. Concepted the TV spot that reframed what a hero looks like, then stayed to redesign the logo.

The Steward School

BRANDING & ADVERTISING: A 50th anniversary that deserved more than a cake. Built a commemorative logo and direct mail piece that made history feel current.