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She's A Real Hero
My first TV project at Fable, and I came in ready to contribute.
The concept already existed: real breast cancer survivors, treated like superheroes before revealing their roles in everyday life.
My job was to take that idea and apply it to new scenes,
storyboarding and collaborating through production calls until it landed where it needed to. I also rebuilt their logo from the ground up while we were at it.
It was an early look at what I could do when given the room to run with something.
Client: Virginia Breast Cancer Foundation
Year: 2019 - 2021 (Covid)
Agency: Fable
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