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Ideas with direction
Their brand said tech firm. They're a marketing agency. That was the problem.
Gain had the bones of something good, green, an upward arrow, a sense of momentum. But the execution was pulling them
in the wrong direction, dated and tech-adjacent in a way that didn't reflect what they actually do. The rebrand kept what was theirs and elevated it, same DNA, more sophisticated, built for where they were going instead of where they'd been.
Client: Gain
Year: 2023
Agency: Fable
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