Hertz 

Sound Beyond Mainstream

Most people buying a boat have never heard of Hertz Marine Audio. That was the problem, and the campaign.

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Hertz makes high end marine speakers that rival the brands boat buyers actually ask for by name. They just weren't known for it, especially in the US. I designed the

digital ad campaign to change that, positioning Hertz as the premium speaker system worth seeking out, not just an option that came with the boat. From there I extended the concept into print and out of home to show the full range of where the idea could live.

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One idea. Every surface.

Client: HERTZ AUDIO

Year: 2024

Agency: Fable